By Skillay Academy, Consultant

How to Write a Marketing Plan

Language: English
All Levels

Course description

Welcome to our course on How to Write a Marketing Plan.

This course is designed for new or existing entrepreneurs seeking practical advice on how to write a marketing plan.  

By the end of the course, you will:

- Understand what is a Marketing Plan,

- Know how to prepare yourself to write a Marketing Plan,

- Know what is the purpose of a Marketing Plan,

- Learn why you need to write one for your business,

- Know what are the 5 main components of the marketing plan,

- Learn practical skills on how to write each main component of a Marketing Plan including Situation Analysis, Marketing Objectives, Marketing Strategy, Marketing Activities and Marketing Budget.

- Benefit from 10 online resources and templates to help you write a marketing plan in a week,

The ideal student for this course is a new or existing entrepreneur that wants to write a marketing plan, to start a new business, launch a new product or service, grow an existing business, or even a full-time employee looking to start a business career.

There are no technical requirements necessary to enroll.  We only ask that you come open minded and ready to learn and ready to take some risks.

In order to attend this course, you need to follow the course videos, access additional websites provided in the course, utilize the templates and checklists provided and engage with the course participants and instructor.

If you need personal support, I am here to help!

The instructor for this course is AJ who brings a wealthy business and educational background including 20 years of business experience having founded and developed multiple companies.  Also, AJ has an educational background teaching Entrepreneurship courses to University students.

Related Skills

Course overview - 13

  • Introduction

  • What is a marketing plan

  • Why do you need a marketing plan

  • What Is included in a marketing plan

  • Online resources and templates

  • Situation analysis

  • Marketing objectives

  • Marketing strategy

  • Marketing activities

  • Marketing budget

  • Review and finalization of marketing plan

  • Conclusion

  • Resourse

Learners who have already enrolled in this course

Meet your instructor

Skillay Academy
Skillay AcademyConsultant
An Entrepreneur, a Project Manager, a Communication Specialist and a Digital Marketing Lover ... Over 20 years of experience in management consulting with specific focus on communications as a Managing Partner at Management and Development Associates (MDA), a management consulting company. Providing Consulting Services to private, public, non-government and government organizations as well as international corporations, development organizations and donors. Online Course Instructor at Skillay Academy - 33 online courses published weekly at Practical tips videos published on YouTube. University Lecturer teaching the New Venture Development / Business Planning course. With MDA, we became the best management consulting company in the region Trained offline more than 10,000 people on various topics for managers and entrepreneurs Boosted Skillay from 0 to 14k online students in less than 2 years - More than 20 years of experience in Communications and Public Relations, Management & Marketing Consulting, Digital Marketing. - Project Management experience in complex Marketing and Communications Projects for various Public and Private clients. - Management Trainer with experience in delivering results based training programs to various audiences including executive level. Training Expertise in Project Management, Team Building, Leadership, Management, Project Cycle Management, Time Management, Communication Skills, Presentation Skills, etc. - Valuable experience with Digital Marketing, Social Media and Affiliate Marketing. If you want to contact me, please ping me at any time: Email LinkedIn /ardian Twitter @ajashari Facebook /ard.jashari.50